Daily Tao ☯ 6.2.17

By J.T. Ellison

When is a banner more than a banner?

BEA 2017 —BookExpo— is in the books. I’m back in the plane, heading south. What an incredible, awesome couple of days. The surprise banner, brilliant marketing meetings, the view at the cocktail party, the signing, getting a few moments to commune with friends… just a perfect event.

You probably saw a bunch of pictures and videos about the banner. I will admit to having all the feels about this. I probably should be so much more laid back and cool and blasé about the whole thing, but I can’t. I couldn’t. It was by far the coolest thing that’s happened in my professional career. The surprise of it, too, not knowing that’s what I was walking into… wow!

The thing is, it was so much more than a huge book cover on vinyl and a kick ass catch phrase. For me, standing beneath it, it was … I don’t know, acceptance? Acknowledgement? Faith in my work? Faith in me? I surely felt special, there’s no question about it. I’ve been around this industry for a long time now, and I know a lot of people, and they were all so proud to see it. Which felt really, really great. It was surreal as hell, actually — did you see your banner? was the catchphrase of the con.

My banner.


It was at once exhilarating and terrifying. Exhilarating because of the message it sends — this is the book you should paying attention to. Terrifying because — this is the book you should be paying attention to. I’ve never had so much scrutiny on my work; I pray and pray it holds up to the bright light of exposure. That I can hold myself together, to make you guys proud. I’m feeling pressure, yes, but I’ve spent a decade laying the groundwork for this. If I can’t handle a little exposure now, I’m in the wrong business.


So, with that, I want to take a second to thank everyone involved in making this huge surprise happen. MIRA Books has been my home for many years, and I think they were just as tickled as me by the attention this book brought. You know why?

Because this isn’t just about me. I wrote the book, yes, but I can’t begin to help you understand the unbelievable amount of work that is going into getting this book into your hands. The meetings, the planning, the dreaming that my team has done with this book is nothing short of breathtaking. Staggering, as my marketing manager said today, and he’s exactly right. Their efforts for this IS staggering. They are working themselves so hard to make this happen for LIE TO ME. And the cool thing? They really do this for all their books. The heart and soul of MIRA is always beating for all the authors. Yes, I had the banner. But I was only one of many, many, many authors that are getting promoted and exposed to new readers because of their incredible work.

So to Nicole, Margaret, Loriana, Lisa, Heather, Marjean, Brent, Amy (1 and 2), Randy (1 and 2), Emer, Mariana, Craig, Susan, Dianne, Olivia, Stef, Shara, Lynette, Mary Beth, Margot, Monika, Scott, Sean and everyone else I’m too flummoxed to hit, and those who are toiling and I don’t even know about it…

Thank you for believing in me. No lie. xox

Brilliant, peaceful weekend, everyone!

Via: JT Ellison


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