Pari asked for our best marketing ideas this week and I’m a little late on this one, but one of the most effective things I’ve done is something a lot of California authors and beyond are getting wise to: a drop-in bookstore tour with Ken Wilson. Naomi Hirahara interviewed Ken here last year, which is how I learned about his services, and mostly I’m going to link to that article for the full scoop.
What Ken provides is a fast and furious full-day drop-in tour of Los Angeles bookstores. You hit the stores, meet the managers, sign stock and chat while they order even more of your books. The signed books often get moved up to front tables and endcaps, and the managers usually take the time to introduce you to their best hand-sellers in your genre. You cover 10-12 stores in a day, depending, of course, on traffic, and Ken has a full-day Orange County loop you can do as well.
This year for the paperback release of THE HARROWING I’m doing both loops with Ken and two of my favorite authors, Sarah Langan and Deborah LeBlanc. There aren’t that many women out there writing supernatural suspense as dark as we do it, so we’ve teamed up, along with British novelist Sarah Pinborough, to do some touring and other events together.
We had a massively productive day yesterday, and will be out and about Orange County on Monday. Today we get a bit of a rest – just two stores and then a full signing at Dark Delicacies in Burbank at 2 p.m. (I plan to do all my Christmas shopping for my horror-loving friends this afternoon – in addition to a staggering collection of the best horror, new and old, Dark Delicacies has the best – weird – gifts ever).
Yes, you can do this kind of drop-in tour yourself, a la the indefatigable Joe Konrath, but there’s nothing like having a professional take you straight in to the right people and do most of the selling for you, and Los Angeles is such a huge market that it’s pretty much a miracle to get this kind of coverage in just two days.
So click through and let Naomi introduce you to Ken Wilson – a marketing treasure you can’t afford not to know about.