By PD Martin
We’ve had a few blogs recently on ebooks, including discussions in the Comments on sales figures, Amazon’s Lending Library and Kindle Select. I’m hoping there are others out there who felt their appetite was whetted rather than sated and that perhaps a full blog JUST on those two aspects would be interesting. I’m not saying I have the answers (in fact, I have a few questions!), but I wanted to open the discussions up and share my experiences. And I’ve got an important question for readers, too 🙂
For those of you who aren’t aware, Amazon’s Kindle Select means the author must offer their book exclusively via Amazon, and in return that book can be borrowed (and you get $ for each borrow) and you can use five free promo days a month. The free promo days mean you offer your book for free and it heads up the charts. Hopefully!
So, a recap on the more recent ebook posts here at Murderati:
Alex blogged on her epublishing decision
Zoe blogged on modern manners and social media
Now you’re all caught up.
So, Kindle Select. I did my first Kindle Select campaign with Coming Home back in May. I set it to run for 48 hours but after less than 24 hours, over 5,500 copies had been downloaded. I was excited and alarmed. Do I really want THAT many people to get my work for free? I foolishly stopped the campaign. I was in the top 40 of Kindle and #6 for Suspense (or was it mystery & thriller). Of course, later I realised the error of my ways, especially when Brett talked about 30-40K of downloads over three days.
However, back in May I was excited by my first, tentative step into the Select program. You see, I saw a sales spike when I took Coming Home off the free promotion. In the following 48 hours I sold roughly four months’ worth of sales and I thought: “This is it. I just put one of my books up for free every couple of weeks and I can boost my ebook income.” I should also note, I didn’t do ANY promotion. Not even on Facebook or Twitter (I didn’t want to tell my readers and fans that they’d bought the book for $2.99, but others could get it free).
Anyway, a few weeks later I decided it was time to spike my sales again. So I put Coming Home up for a two-day free stint. Again, no advertising or promotion of the freebie. This result was COMPLETELY different. WTF? I got like maybe 300 free downloads. WTF?
David DeLee mentioned in his comment on Alex’s blog that his more recent results with his free days haven’t been as good as in the past, and I’m wondering if maybe the first time you put it up for free Amazon ‘realises’ and advertises it some way? And Brett’s post mentioned that results haven’t been as earth-shattering recently either. So what gives?
It seems now we need to advertise and promote our freebies. Perhaps through social media (but we don’t want to turn people off – think back to Zoe’s blog last week) and maybe through blogs (Alex’s post on Tuesday is relevant to this one).
Or is something else changing? Simply more players in the market, more authors going in for the free promos? Or maybe it’s something more complex. On Tuesday, Alex talked about the Amazon algorithm. Anyone out there give me more info on this? I’m not sure if this is to do with the ‘We recommend’ emails Amazon sends out or the free promo stuff.
And finally, Amazon’s Prime Library. Again on Alex’s epublishing post, Robert Gregory Browne talked about some pretty high numbers in the lending department. But I’m literally getting lends in the double digits per month. So how do we promote our books in the Lending Library to get a share of that $600,000/month?
I do also have an important question for readers out there …would you be disappointed or annoyed in any way if you’d paid for an author’s work and discovered it was free a few days (or weeks) later?
See…told you I had questions!