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Entries in Joe Konrath (7)

Friday
Oct122012

Bouchercon rocks

by Alexandra Sokoloff

I'm home from Bouchercon and as always, not very happy about it, the being home part. I haven't been able to settle down all week. Pages are being written, newsletters are being sent, my taxes got done, even - but I am not entirely back, in my own mind.

And today is my Bouchercon blog. Where to begin?

Living in California for so long, especially my years in NoCal, I’ve heard a lot of Neal Cassady stories over the years from people who actually knew him. (Cassady was Jack Keroauc’s friend who served as the model for Kerouac’s legendary character Dean Moriarty.) And one thing I’ve heard from all kinds of sources that seems true rather than legend is that the man had an uncanny ability to pick a conversation up exactly where it had left off, even if years had passed since he and the person he was talking to had seen each other.

That’s to me what Bouchercon is like. There are a LOT of people in this community who feel like my best friends in the world, the people who know me best (and me AT my best) – who I only see once or twice a year. But the connection is deeper than most of what you get in the real world, because first – as writers, we KNOW each other. We know exactly what all the rest of us do just about every second of every day, we know how we feel about it, we know what makes a good day and what makes a bad day, we know each other’s exact fears and our exhilarations – we all have the same operating system, basically. So when we see each other there are no preliminaries necessary; we pick up the conversation where we left off, and take it deeper and further than it can go with someone who is not of the same world. Not only that, but the layers and puns and references and jokes are so much more interesting than ordinary conversation; writers are hilariously funny people and we love wordplay; it’s like fencing (or dancing!) with someone of equal skill.

We work so hard all the time, and this is our chance to play.

Of course there have been a lot of BCon wrap-ups on various blogs and lists this week, and I was kind of surprised to find that not everyone is a fan of this conference – it’s my hands-down favorite, the most fun, the most inspiring. Now, I totally get that it can be intimidating – lots of people, easy to get lost or bowled over by the sheer star power walking around those halls. But even if no one ever talked to me I could still never miss it because of all I learn. I don’t understand the people who complain that the star authors get all the attention, that it’s hard to get a panel, that midlist authors get lost. Well, of course the star authors do get a LOT of the attention. I’ve always figured that when I’VE written - oh, twenty-five beloved books - I might get that kind of attention, too. But let’s get a grip! While I’m working on those books I can go to panels where I can hear people who HAVE written dozens of beloved books talk about their process, their passion, their own inspiration, and I can get better. Maybe even get worthy.

At the San Francisco Bouchercon, in the very same day, I saw Val McDermid interviewing Denise Mina, and then Robert Crais interviewing Lee Child. Excuse me? Those two hours ALONE are worth the whole price of admission. And as I sat through those two hours, a bunch of ideas I’ve had for a long time suddenly coalesced into the storyline for Huntress Moon.

If I had been totally anonymous for that whole conference, if I hadn’t sold one book, it wouldn’t have mattered in the slightest. I got not just one book, but a whole SERIES out of that one afternoon.

And I don’t think it was any accident that this year I was put on a panel with, yes, Val McDermid – AND Elizabeth George – two authors I admire so much I was actually afraid I wouldn’t be able to speak, but there I was, able to thank them publicly and professionally for how they’ve inspired me.

I think attitude might have a little to do with what you get out of the experience. I noticed, for example, that our own lovely Sarah Wesson had no problem joining conversations with any number of star authors, and people were delighted to have her. Yes, she’s a librarian and probably knows that all authors worship at librarians’ collective feet, so maybe that’s not a good example - but actually I think it is. Sarah has paid her dues, is paying her dues. That is, I think, the actual price of admission. We have to do the work before we get to play.

Speaking of playing - the theme of this conference was Cleveland Rocks, and it really did. It’s one of the most exhilarating things to me about this community that so many authors are musical (and total hams). Did you know Lee Child plays guitar, bass AND sax?  That many talents in one package – I mean, person - is almost too much to take. Did you know that Joe Finder was a Whiffenpoof (the legendary Yale a cappella men’s group)?  Classic Bouchercon moment: Paul Wilson and I were standing at the bar at the Hard Rock party talking about performing “The Lime in the Coconut” together (well, and just that, there – I am in a universe in which F. Paul Wilson can randomly turn to me and say, “We should do ‘The Lime in the Coconut’...) and Joe suddenly starts singing it beside us in this gorgeous second tenor voice – and I never, ever knew that about him. It's just magical.

My friend and idol Heather Graham has roped a whole lot of us into – I mean generously provided an outlet for us to exercise those talents with each other on a regular basis. This year, she hostessed a party at the House of Blues where her Slushpile band, which this time meant Heather, Paul Wilson, Dave Simms, Matthew Dow Smith, Greg Varricchio, Shane Pozzessore, and I - were able to perform with really anyone who felt like coming up with us: Daniel Palmer, who did a smoking harmonica solo to finish up his original “Bouchercon Blues”, Don Bruns doing his best Jimmy Buffet impersonation, Joelle Charbonneau, equally lovely at torch and opera.

I can see this party, and the band, growing into a regular fixture at BCon as it is at Romantic Times and Heather’s fabulous Writers for New Orleans conference (in December this year, and everyone should come!) and it’s one of the best rewards I can imagine for keeping my nose to the grindstone for most of the rest of the year.

Bouchercon is also a place for me to get a feel for what’s really going on in our business. This year, of course, the tension between indie publishing and traditional publishing was an undercurrent, in conversations with agents, publishers, and on panels as well.

Case in point, the “Heroes and Villains” panel, featuring Murderati's own Martyn Waites and Alafair Burke, Mark Billingham, Karin Slaughter and John Connolly.

Fantastic panel, roll-on-the-floor funny, I always love this particular combination of authors. But I do have to address John Connolly’s interesting rant at the end of it – I guess loosely filed under the idea of “villains”.

I’m a huge, I’d even say rabid, fan of Connolly’s and I understand that there was a specific subtext to all of this - but I can only deal with what was said aloud and what I and the rest of the room heard.

He was basically accusing people who have been successful in e book sales as wanting to “destroy the printed word.” I don’t know who HE might know who actually feels this way but I certainly don’t know anyone who wants that. Certainly not Joe Konrath, the obvious person Connolly was talking about.

I used to teach in the L.A. juvenile court system, teenagers, almost all gang kids, and there was a very sweet kid who took it on himself to look after me in the lockup camps, and the one time I ever saw him get truly angry was the time he pulled me out from a fight between two guys that I was trying to break up and he yelled at me – “You don’t NEVER get in the middle between Crips and Bloods.” So maybe I should just stay out of this now.

But by couching it in general terms the way he did, Connolly was grouping me into this “hatred of the printed word” category, too.

I spent some time at Bouchercon talking with other authors and being very specific about the kinds of sales I’m making with e books because I want other authors to know that there is this alternative to traditional publishing, that it is doable, that it is a whole lot easier and more logical than some people say, and that it is a much more viable living than I and a lot of my midlist - I should say “formerly midlist” - friends were making with traditional publishing.

As a screenwriter and a former Board of Directors member of the Writers Guild (including organizing for the writers’ strike) I’ve seen every kind of way a writer can be exploited. And we are. We are easy targets because the people who cut the checks know oh so very well that we will write NO MATTER WHAT. We will strive to do our best work NO MATTER WHAT. Insult us, demean us, cheat us, fire us, underpay us, don’t pay us at all – we will still write.

So when Joe talks about his sales numbers I see it as a political act, and I am grateful. Traditionally published authors have often been circumspect about how much our advances are and how much we’re making a year because it was appallingly low. Pointing out HOW low, compared to what e publishing can net a talented author who is willing to do the work, is breaking a long, long taboo that did not serve us.

I’m sure that Connolly wasn’t trying to say that authors who think about and talk about what we’re paid for e books are crass or base or somehow not real artists, but - perhaps because he wasn’t being specific about what he really WAS saying - that’s how it ended up sounding.  And to say that any of us are “out to destroy the printed word” is just specious. I happen to read almost exclusively on my Kindle now because it’s so much more comfortable to hold and move around with for the five or six hour stretches I often read. But the books I read are the SAME BOOKS – no matter what the delivery system. The fact that authors get more money for those same books because of the delivery system is a good thing, if you ask me.

I could go on and on - obviously, I kind of have - but THIS is what Bouchercon does for me. It puts me in touch with myself, my friends, my colleagues, my idols, and my business.

I don't know... sounds like a winner to me.

Thank you, Marjorie Mogg and all the fantastic volunteers who make it happen, every magical year.

- Alex

--------------------------------------------------------------------------------------------------

Okay, it’s October, the busiest month of the year for me, because

1. It’s Halloween, and I write spooky, and

2. It’s the month before NaNoWriMo, and by now I feel almost a sacred duty to prep people for it instead of letting them just launch into the month on November 1 with no clue what they’re going to be writing.

So I’m doing a NaNo prep series on my blog that you can join in on here: http://screenwritingtricks.com

But also this week, I’ve made the first Screenwriting Tricks for Authors workbook FREE on Kindle, so if you haven’t grabbed a copy by now, here’s your chance.

AND – for Halloween, I’m giving away 31 signed hardcovers of either The Unseen or Book of Shadows, your choice (and yes, if you win and you’d rather have an e book of something else, that’s totally fine, just say so. 

Sign up to enter here.

Happy Halloween!

Tuesday
Jul172012

Marketing = Madness

by Alexandra Sokoloff

I just did a straight week of marketing to launch the e release of my new thriller, Huntress Moon. And in the middle of that huge Amazon promotion I have also been clearing out my house to sell it, and have been constantly finding reminders of the brutal days when book launches meant book tours and bookstore drop-ins and call-in radio shows. How different things are for authors today, just three years later than what you're about to read below!  While throwing out (meaning recycling) ten tons of paper promo material I was reminded of this blog I wrote for the hardcover launch of my poltergeist thriller, The Unseen, which I just put up for sale on Amazon and Nook this month.  Just a bit of a different process!

But I think you'll find it uncanny how the more things change, the more they stay the same.

 

December 2008

 

Dear Diary:

You will be thrilled to know I’ve made an actual decision. No, I mean it, stop laughing. Really. I’m just not going to kill myself promoting THE UNSEEN when it comes out. No more of this stress. I love this book. I know people want to read it. Who wouldn’t want to read it? 

John Lescroart says the only viable thing you can do to sell your books is to write another book. So that’s what I’m going to do – I’m going to write another book. In fact, I’m going to write two books.

And the Screenwriting Tricks for Authors book, too – I can do an hour of that every other day. It all stops now. No more traveling, no more craziness, just workshops close to home. That people pay me for. I’m going to write. That’s it. Write. And have a personal life, remember that?

PS. You won’t be hearing from me for a while. I have writing to do. And - personal stuff.

 

 

                ------------------------ Five months later ------------------------

 

 

May 1, 2009.

Well, Diary, I am thrilled to report I have finished Book of Shadows and Scott loves it and SO DO I. I got that paranormal proposal in to HQ Nocturne and I will easily be finished with Ghost Ship by the end of the month and get that in to St. Martin’s ON TIME. I have an entire first draft of Screenwriting Tricks for Authors, and am psyched to launch into revisions. I am so golden.

Lescroart is so right. We need to be writing.

 

May 2

Woke up to panic attack. OH MY GOD, The Unseen is coming out in twenty-four days. How did that happen? Who scheduled this?

I haven’t done anything. Nothing. I haven’t even thought about doing anything. I forgot about promotion. Who do I think I am, a screenwriter? I’m an author now, I have to promote.

What’s promotion again? How did I do it before? OH MY GOD.

 

May 3

Woke up thinking about Konrath. OH MY GOD. Konrath is doing a 100-stop blog book tour for Afraid. I should be doing a 100-stop blog book tour. Wait. I can barely write one blog a week. I’d have to have started 100 weeks ago to do a 100-stop blog book tour. 100 weeks ago is – um, years, I think. I can do ten. No, twelve. No, eight. In two months. No, one. No, six weeks.

Is it worth it to do that? Does that even count as a blog book tour?

Note to self: check Blog Book Tour site for… specifics. Wait. Wouldn’t I rather just write more Screenwriting Tricks blogs? Won’t everyone hate me if I stop those for a month to do blogs on… whatever I would be doing blogs on? On somebody else’s blog site? Didn’t I start Screenwriting Tricks because I had nothing left to say about myself? Do blog tours really work? Konrath says it’s working.

Well, of course it’s working for Konrath, I’m talking about for REAL people, do they work for REAL people? Note to self: You are NOT under any circumstances going to try to pull a Konrath here. Just get a grip.

 

May 4

OH MY GOD. “The Edge of Seventeen” got nominated for a Thriller Award for Best Short Story. I can’t believe it. I mean, I love that story, maybe more than anything I’ve ever written, but… it’s supernatural. It’s got a teenage GIRL protagonist. I’m so overwhelmed it got noticed.

Lescroart is right. I need to be writing. Nothing matters but writing. And affection.

 

May 5

OH MY GOD. Thrillerfest is the same weekend as ALA. HOW DO THESE THINGS HAPPEN? How can I not go to ALA? How can I not go to Thrillerfest? I’m going to be just out with The Unseen in hardcover, I have to go to ALA.

But I’m nominated for a Thriller award, how can I not go to Thrillerfest? How can I be in New York and Chicago at the same time?

 

May 6

Woke up thinking about social networking. OH MY GOD. I haven’t posted on Facebook in weeks. I haven’t Twittered in longer. And I can’t remember the last time I even signed on to MySpace. I need to update my sites. If I can remember them. Amazon blog, Red Room blog, MySpace blog, Haunt blog, Backspace, MWA something or other - Margery said we all had pages somewhere and that I haven’t done anything on mine; Pretty Scary, Authors Round the South, Indie Bound something or other, Library Thing?

Am I on that? Or was I supposed to do it and forgot? And what about that Facebook page thing? Did anyone ever figure out how to find my page as opposed to whatever the regular Facebook thing is? Is that page thing just going to open up a whole new spate of old boyfriends?

 

May 7

Woke up thinking about….

I can’t… think…

 

May 8

OH MY GOD. Romantic Times is in two days. Did I book a flight? What state is it in? Do I have bookmarks? Oh my God, I never ordered bookmarks for The Unseen. I have to e mail Kelley at Iconix and order more NOW TODAY so they’ll come in time. Will they get here or do I have them delivered to – whatever state RT is in? Kelley will handle it. IF YOU REMEMBER TO TELL HER.

Where are my business cards? OH MY GOD. I have to learn all the songs for the Vampire show. Shut up. Slow down. What you need to do at RT is WRITE. Go rehearse the Vampire show and then go back to the room and write, write, write. Five pages a day, minimum.

(Pages done at RT: 7 total, done on the plane en route. Hours spent rehearsing Vampire Show: 20. Hours on the dance floor: 3 per night. Hours in hot tub after dance=5. Parties… a lot.).

 

May 9

Woke up thinking about website. Hmm, worrisome. Most Awesome Webmistress is not returning e mail on website update. Starting to panic. Better call.

OH MY GOD. Most Awesome Webmistress has been sending e mails on website update that have disappeared into the ether. Website needs complete overhaul.

OH MY GOD. Must send in all updates by tomorrow and decide on design.

OH MY GOD.

 

May 10

- Have to get announcements of The Unseen in to all the organizations I belong to for their newsletters. What organizations do I belong to again? Who do I send this stuff to?

- Have to send updated list of all reviewers I know to new publicist so she can send reading copies.

- Have to send updated list of all media contacts I have to new publicist to she can send reading copies.

- Have to send updated bookseller/librarian list to new publicist.

- Have to do author questionnaire for Little, Brown for UK releases.

- Have to do new author questionnaire for St. Martin’s.

- Have to do AT LEAST FIVE PAGES on Ghost Ship today. I have to. I have to.

 

(End of day: Pages written: 0)

 

May 11

Woke up thinking about bookstore mailings. Elaine Viets does bookstore mailings. Elaine swears by bookstore mailings, and everyone loves her. Does that mean I should do bookstore mailings? What is a bookstore mailing?

Books? Still don’t have them. Bookmarks? Bookmarks are great if you march them into the store and set them on the counter yourself, but if I were a CRM and got bookmarks in the mail I would just toss them in the trash. I don’t even open my own mail, how can I expect anyone else to?

 

May 12

Woke up thinking about book club mailings. Jenna Black swears by book club mailings. Do I need to do a book club mailing? What is a book club mailing?

 

May 13

There’s a book club coordinator at St. Martin’s. Who knew? I give her my targeted list of rabid book clubs and she will send books with my letter that I send to her. I love St. Martin’s.

Lesson learned: Ask, Ask, Ask.

 

May 14

Going through old promotional files and discovered Sisters in Crime has a bookclub database with specific contact info for mystery book clubs nationwide. Most want e mail contact first. I can do that. I can do that in a night.

I love Sisters in Crime.

 

May 15

OH MY GOD. I haven’t worked out in two weeks. Have you somehow for gotten that you have the personality of a rabid armadillo when you don’t work out for TWO DAYS?

Has it somehow slipped your mind that a BOOK TOUR means you will be dealing with THE PUBLIC for all your waking hours? Has it not occurred to you that if you don’t get an injection of endorphins, not to mention muscle tone, then too soon to contemplate you will not be fit for viewing?

 

May 16, 2009

OH MY GOD. I haven’t updated my mailing list in six months. And I need to do a newsletter. How does Vertical Response work again? What’s my password? Why can’t I log in? Oh, right, I have to use Firefox to get into that one. Um, I think. But do I have any news?

Did I for sure take that guy off the list who wrote me that horrible letter about how he didn’t know me and how did I get his e mail and why am I spamming him? Does he know how many nights of sleep I lost lying awake wondering the same thing?

 

May 17

OH MY GOD. I have to be at BEA next week. What state is BEA in this year? I need a pass. I need books. Did I book a flight?…. Frantic e mailing ensues .... HAH! St. Martin’s has sent books and is sending me a pass.

I will do my Quail Ridge launch then drive up to NY with Natasha and stop at bookstores along the way to sign stock.

A Garmin would be good, though. Konrath swears by his Garmin. Note to self: need to get a Garmin. More to the point, need to figure out how to use it before I hit the road. Can I realistically do that? I mean, really?

 

May 18

OH MY GOD. Right after BEA I’m due in L.A. for the HWA Stoker weekend and So Cal MWA conference and Dark Delicacies signing and Mysterious Galaxy signing. Did I book a flight? OH MY GOD - must do bookstore drop-ins. Must do TONS of bookstore drop-ins. I can do 200 easily in two weeks before I have to be back for my Southern tour stops. Even without a Garmin. No Garmin required here at all. Konrath may be Konrath, but I know California freeways.

HAH!

---------------------------------------------------------------------------------------

I wish I could say that’s as bad as it gets but it’s not even close. Multiply the chaos above by twelve thousand and you have a rough idea of my mental state at the moment. There is no order to anything.

The funny thing is, I just did an interview in which the eminently sane interviewer posed the question: “You’re a great business networker. What’s your strategy?”Which I guess is encouraging because no matter what is happening inside me I have the APPEARANCE of control and organization. So that must count for something.

But you know what? I was so fine while I was just writing. I really did get – almost - two books, a proposal, and a rough draft of another (non-fiction) book done in five months. This last month I’ve managed to do some editing, but that’s about it. And I am miserable about it. I could so easily have had my new book done by now.

So I really, really want to know. Are we really doing ourselves any favors doing this kind of insane promotion? Or is John Lescroart right, and we should just always be writing the next book, period?

 

---------------------------------------------------------------------------------------------------- 

July 2012

I find the above really amusing and frightening at the same time.

Thank God at least SOME things are different. I no longer have to book so many flights for book tours (which I have a total aversion to doing, even though these days someone else is almost always paying for my appearances, I figured THAT part out at least!).  Bookstore drop-ins?  The chains have crumbled. These days you have to figure out how to work the Amazon algorithm, but you don't have go GO anywhere to do it.  That alone is less time-intensive.  I'm still using this paper promo at conferences, people still use bookmarks, but as I found out this week I already have a lifetime supply (!)

It's amusing to me that we were looking to Konrath for the magic answers before the e book thing, too.  (And anyone who thinks he just got lucky on the e book thing should remember the days not so very long ago that he was doing 600 bookstore drivebys in three months and 200 blogstops in a month.)

But I can still get caught up in that kind of frantic obsessive promotional frenzy, even though I don't have to get dressed to do it anymore. There is an addictive aspect to marketing that I think authors have to be very wary about, and always self-monitor.

And my question today, July 2012, is exactly the same:

Even though we're doing it online, now, Facebook, Twitter, blog tours - is that really helping us?  Really? Are we really doing ourselves any favors doing this kind of insane promotion? Or is John Lescroart STILL right, and we should just always be writing the next book, period?

What do you think?

- Alex

 

Huntress Moon, now on sale:  $3.99  An Amazon Hot New Release!

A driven FBI is on the hunt for that most rare of killers... a female serial.

 

Amazon IT

 

 

 

Friday
Jul062012

My e publishing decision

by Alexandra Sokoloff

Sometimes synchronicity just hits us here at Murderati - I'm so glad for P.D.'s post yesterday because I'm able to provide the flip side view today! Almost as if we planned it...

I'm sure everyone here at Murderati has noticed more and more e book posts creeping in alongside the craft ones.  Personally I'm thrilled to see it; I'm always very much about being practical about craft. I think writing is a marvelous hobby, everyone can benefit from doing it, and I strongly believe just writing is just fine. But if you are going to go through the agony of writing an entire book, a real, finished book, don't you want at least the possibility of getting it out there in the market, for others to read and experience and for you to make money for your labor?

I myself plan to get much more hardcore about about publishing and e book issues.  Partly because it's astonishing to me how many writers and aspiring writers still have so many misconceptions about e publishing - and there is a LOT of misinformation out there. (As my last workshop class knows,  I was outraged enough about this to teach an impromptu e publishing seminar in the middle of our writing intensive last week!)

The fact is, a very large number of the authors I know who started out in publishing at about the same time I did (2007) have made the leap and are now e publishing directly - either exclusively so or in conjuction with traditional publishing contracts.  My friends and wonderful authors Blake Crouch, Ann Voss Peterson, CJ Lyons, Elle Lothlorien, not to mention present and former 'Rati  Zoe Sharp, Brett Battles, Rob Gregory Browne, and JD Rhoades are just a few who are doing VERY well with e publishing. Friends who started even earlier are doing even better (Scott Nicholson, Diane Chamberlain, Sarah Shaber and of course Joe Konrath, whose Newbie's Guide to Publishing is a must-read.). In a few short years, e publishing has filled retirement funds for older writers and elevated midlist authors to bestselling - or rock star! - status.

And now that I have several of my traditionally published backlist titles up as e books and the sales numbers are coming in, it's clear to me that at least THIS YEAR, e publishing is the right choice for me.

How do I know this?  Well, one of the amazing things about e publishing, for those of us who are used to the cryptic and essentially useless sales reports that we get quarterly - maybe - from our traditional publishers - is that now we can see exactly how many copies of each book we're selling and exactly how much money we're making per month.  This is a VASTLY easier way to ensure that you're making a real living, and it takes huge amounts of anxiety out of the process.  Plus you get paid every month, instead of when your publisher gets around to it, which is a vastly easier way to keep up with the bills, if you see what I'm saying.

E publishing has made making a practical living a much more realistic proposition for authors who are not (yet) bestsellers in traditional publishing. I don't know how long that will realistically last, whether it will get better or worse, but by now, for now, it's unignorable.

So this month I will publish my new thriller, HUNTRESS MOON, directly as an e book.

 

(This great cover is by our own megatalented Rob Gregory Browne!)

Lots of thought and agonizing went into this decision.

First, I know that some people who have not yet succumbed to the rapture of e readers still want to hold and touch and smell their print books and get peanut butter on them and all that. I feel you.  I have a real pang about this as well.  But it's not a very realistic pang.

The book is the book, whether there's a paper cover on it or not.  And I can publish it this month and get it into the hands of thirty thousand readers in a week (Based on my numbers for Book of Shadows, The Harrowing, and The Price.)  Even if I never sold ONE book after that, that exposure alone would be worth it. Because exposure sells my other books.

But based on the numbers I've compiled with my other books,  I will sell thousands, and very quickly.

If I went through traditional channels, the book wouldn't even hit the shelves until a year and a half from now.  How can I possibly think of giving up the tens of thousands of readers I will be able to reach with this book starting NOW?

Plus, I'm already almost halfway through my first draft of the sequel to HUNTRESS MOON (this is a series, my first-ever!).  I'll be able to publish that one in the fall. No longer do authors have to hold to the glacial timetables of their publishers, or worry about the possibility of the publisher deciding not to publish at all (which has happened to several of my friends, recently).

I can have two books out this year, with a guaranteed income.  What that income will ultimately be, well, I don't know, but traditional advances are way down and, much worse than that, most publishers are demanding e rights in perpetuity in traditional contracts, which seems to me an insane thing for authors to give up in the current climate. That alone pushed me in the e publishing direction.

Please hear me. I am NOT saying this is the way to go for a never-been-published author. Be warned: it is not the Gold Rush that it was back in, oh, January - there's a lot of competition out there.  I - and the other authors I listed above - know the benefits and drawbacks of traditional publishing because we've lived it; there's no Holy Grail mystique about it. To me the choice between the (waning) prestige of having a print book in stores and having an army of dedicated readers is a no-brainer.  Someone who doesn't have several years of actual sales numbers to compare and crunch is not going to be able to make the same kind of decision that I am doing, it would be much more of a leap of faith.  That doesn't mean don't do it, it just means it's riskier.

Also, going through the gauntlet of traditional publishing prepares an author to e publish like bootcamp prepares a soldier for war.  I KNOW how much editing it takes to come up with a clean and readable book.  I KNOW how much time I'll be spending marketing, and I have some idea of how and where to do that.

But even if you haven't had the benefit of that kind of trial by fire, you do need to know that there is an opportunity here that was never available to an author before, and that - is nothing but good news.

Now is the time. Things may change within months.  But I'm not excessively worried about the current system collapsing, because no matter what happens out there,  I can still write books.  Or scripts. I've always figured out how to make a living with writing. And I've been doing the figuring once again, and  this is how I can do it right, right now.

So first, I want to hear e publishing stories, and of course questions.  Are you doing it? Thinking about it?  If you're not, what's holding you back?

And second - I'm giving away 50 copies of HUNTRESS MOON for potential reviews (Amazon reviews are what I need the most, but am glad for any, anywhere!).  You DO NOT have to review the book - I just ask that you be open to posting a short review if you are inspired to do so.

e mail me at  alex AT alexandrasokoloff  DOT com for a copy in whatever format.

Here's the story!

HUNTRESS MOON

 FBI Special Agent Matthew Roarke is closing in on a bust of a major criminal organization in San Francisco when he witnesses an undercover member of his team killed right in front of him on a busy street, an accident Roarke can’t believe is coincidental. His suspicions put him on the trail of a mysterious young woman he glimpsed on the sidewalk behind his agent, who appears to have been present at each scene of a years-long string of “accidents” and murders, and who may well be that most rare of killers:  a female serial.

Roarke’s hunt for her takes him across three states... while in a small coastal town, a young father and his five-year old son, both wounded from a recent divorce, encounter a lost and compelling young woman on the beach and strike up an unlikely friendship without realizing how deadly she may be.

As Roarke uncovers the shocking truth of her background, he realizes she is on a mission of her own, and must race to capture her before more blood is shed.

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I am not launching the book officially until July 11, but it's up in online stores starting today so that I can collect some reviews. 

E mail me at  alex AT alexandrasokoloff  DOT com for a copy in whatever format.

But if you just feel like reading, or want to support me and this site, of course you can buy a copy! $3.99 on Amazon, $2.99 on Nook

Amazon

Nook

Amazon UK

Amazon DE

Amazon FR

Amazon ES

Amazon IT

A note to Nook readers - Huntress Moon will only be available for Nook for the next two weeks, after which it will be exclusive on Amazon for the next three months at least. I'm truly sorry to have to do it that way, but it's unavoidable (read more on that here.)   Also, if you've been waiting to grab The Harrowing, The Unseen, or The Space Between for Nook, they are up now for $2.99, again, only for a few weeks.

Thanks for reading!

- Alex

Friday
Apr272012

DOJ files antitrust lawsuit against publishers

by Alexandra Sokoloff

Last week there was some publishing news so big that I've been wondering ever since why we haven't been talking about it here.  But it's like that classic left-wing admonition:  "I looked around me at what was happening and wondered why somebody wasn't DOING anything about it... and then I realized I WAS somebody."

Oh, that's right.

So, unqualified as I am to write this post, today I'm posting about it.  I'm going to keep it short and mostly link to more qualified sources so that you all can use your Murderati time today to catch up, if you haven't been following along.  The news, of course, is that the Department of Justice has filed an antitrust lawsuit against Apple and five of the Big Six publishers, alleging collusion in e-book prices and sales models.

If you haven't read about it, do that first, here.

So what does this mean for us as authors, exactly?

I have no idea. 

I can't imagine it's going to be good for advances for traditional book contracts, which have been dropping steadily over the last few years even before this.  Damages are being claimed for consumers of e books and not for the authors who have suffered from publishers fixing prices far too high for e books, so there's no restitution coming there.

What I do know is that it's going to mean SOMETHING.

Joe Konrath tends to be right about these kinds of things, so I'd highly recommend reading this blog of his and subsequent ones as this case progresses.  And April Hamilton has summed up quite a few of the arguments going on in the publishing world over all this.

What I DON'T recommend is ignoring it as if it's some esoteric business thing that has nothing to do with you.

Writing a book is so hard all on its own that it's very distracting and anxiety-provoking to have to speculate on how something like this lawsuit may affect your own ability to make a living.  I know.

When I was a screenwriter, the life was so 24/7 crazy that I adopted the head-in-the-sand attitude of most screenwriters:  "Oh, I don't have time to keep up with union issues, I am Too Busy with Very Important Writing."

That is, until an assault by some highly-paid screenwriters on the WGA credits rules so floored and angered me that I got politically involved, so involved that I ended up running for and winning a seat on the WGA Board of Directors.

Now, that wasn't the brightest career move I could have made, because in truth NO ONE has the time to write and serve on a union Board of Directors at the same time.  But being on the board did put the reality of the business changes that were going on in the film industry right in my face.  Unignorable. 

And what I realized was - I've got to get out of this.  It's not sustainable.  If the film business model is going to keep changing in this direction, I personally won't be able to make a living as a screenwriter in five or six years. Which were remarkably coherent thoughts for such a right-brained person as I am, actually. Absolutely not anything I wanted to think about, much less have to act on, but I knew I couldn't not act.

And I started putting my eggs in other baskets and writing novels while I watched things steadily get worse for screenwriters.

Now I'm making a comfortable living as an author, while a lot of my screenwriter friends have lost their houses and/or haven't had a film job in years.

I'm not trying to sound dire, especially when I'm being so vague about what all this will mean for us. And of course the news that the publishing industry is undergoing a massive sea change is no news at all for anyone who's been paying any attention over the last few years.  But I do find some authors' reactions to all of this perplexing, and the idea of silence on the issue alarming. I may not be an expert, but I know this is not a good time to stick my head in the sand.

So I urge you to click through some links, do your own Googling, and be informed. It IS our business.

- Alex

Friday
Jul012011

Brave New E Book World

by Alexandra Sokoloff

I know, it’s a holiday weekend, but here at Murderati, no one sleeps.  

Last week I threatened to start a related series of blogs on indie publishing and how the whole e book revolution has been affecting me.

In my post I talked about how over the years I have had pretty good intuitions, cosmic nudges as it were, about moving in directions that have enabled me to make a full-time living as a writer for pretty much all of my adult life. And the latest cosmic nudge was about e books. Well, okay, maybe that was Joe Konrath, who tends to be even more insistent than the cosmos.

At any rate, I’ve done it – yesterday I put my first original e novel up for sale, $2.99, any format.



Buy for Kindle:

Buy on Smashwords

Buy for Nook

I’d already worked through this process with my Screenwriting Tricks for Authors workbook, with about a dozen very patient author friends who had already been through it talking me through the steps.  So this time was easier and faster because I’d already been through all the steps, and I know ALL of it is going to get easier and easier. Except, of course, writing the books. That part hasn’t changed, unfortunately.  

So that's the first point to cover, today.

FIRST, LAST AND ALWAYS, IT’S ABOUT THE BOOK.

Here's my story line:

Sixteen-year old Anna Sullivan is having terrible dreams of a massacre at her school. Anna’s father is a mentally unstable veteran, her mother vanished when Anna was five, and Anna might just chalk the dreams up to a reflection of her crazy waking life — except that Tyler Marsh, the most popular guy at the school and Anna’s secret crush, is having the exact same dream.

Despite the gulf between them in social status, Anna and Tyler connect, first in the dream and then in reality. As the dreams reveal more, with clues from the school social structure, quantum physics, probability, and Anna's own past, Anna becomes convinced that they are being shown the future so they can prevent the shooting…

If they can survive the shooter — and the dream.


This is a project that was very close to me and very hard to write.  You know, every book is different, but I know from my own experience and from talking to a lot of author friends (including several of the Rati) who started publishing at about the same time, that sometime around about your fourth book you start getting restless and you just want to stretch.

So I was experimenting with a lot of things with SPACE. It’s my first Young Adult, my first book in present tense, my first book set in California even though California is where I’ve lived for practically all my life (apparently I had to leave it to be able to write about it).

Also I was adapting my own short story, “The Edge of Seventeen”, which won the Thriller award for Best Short Fiction two years ago.  

Which I also just put up online, because that's what we can do, now!  Just 99 cents, any format.

(Both cover designs by my very talented sister, Elaine: ElaineSokoloff  at gmail dot com).



Buy for Kindle

Buy on Smashwords

Buy for Nook

I’m not new to adaptation, it was half the work I did when I was a screenwriter, but I really had to open up the story. That was the best part, it turned out – I always felt there was much more to the story I’d initially told, but I really surprised myself with how much more there was.

Add to all those challenges the fact that for the last two years I’ve been dealing with a devastating family illness and death. It’s easily been the hardest time of my life.

I guess it’s no surprise, then, that when I’d finally nailed the book, it was…. How to say this?  

Dark.  

Really, really dark.  Which I tend to be anyway, but under the circumstances… well, it was dark.

And it's about high school. Now, I personally had a better time in HS than most, because we had such a great theater department and that's what I was always doing. But that doesn't mean I wasn't acutely aware of the horror and misery going on around me, and that's what I write about in Space. And when you’re dealing with a sixteen-year old protagonist, everything seems all that much darker.

So that brings us to the second point.

WHY GO INDIE?

The first thing is always writing a great book. But once you have that great book, there’s the decision of how to market it. In traditional publishing, this has a lot to do with your agent deciding which editors are the best potential buyers at each house, and then the fate of the book is largely determined there. But with the rise of indie publishing, one of the new decisions is "Indie or traditional?"

Well, here's one of the things that’s so cool about e publishing - that you can use it for those slightly off projects that I KNOW all you great slightly off people have. In this case, I was writing a YA that was - even as edgy as YA has gotten – edgy enough to give me and my agent pause about submitting it to editors.

Not that it wouldn’t be totally great to have a banned book in my bibliography, but… I was writing from the perspective of a 16-year old who has seen WAY too much, just like the 16-year old that I was.  And while I myself was reading things that were way too old for me when I was - well, seven, actually, but certainly when I was 16 – what that meant was that I was reading adult books that were way too old for me. Because when I was a teenager there weren’t really that many YAs that were too old for anyone except for that twisted Flowers in the Attic series. And those were twisted in a way I was familiar with from my friends’ lives, unfortunately, so I didn’t really understand why the books were considered so twisted. I mean, why get upset about the books?  Try getting upset about incest and child abuse in real life, and DOING something about it, why don’t you…

Um, sorry, where was I?

Oh, right.  Nowadays there is a ton of edgy YA out there – edgy being the encompassing word for books that cover incest, rape, cutting, eating disorders, mental illness, child abuse of any kind, teen criminal behavior, school shootings, suicide…  no taboo is left, actually.  But in The Space Between I cross a supernatural thriller and edgy YA, which takes things a little further out there.

Now, that didn’t discourage my agent. But because of the life interruptions of my last year, I’m in the interesting position of having several interrupted spec books that I’m just now getting back to. So because The Space Between is my first and only YA, and one of my others is much more along the lines of my other adult thrillers, only even more mainstream, and because my agent is really aware of and supportive of my desire to get into the indie publishing business, we decided that I would indie publish Space, and he will shop the adult thriller traditionally (if that still makes the most sense when I finish that book).

It’s an experiment – because at least at the moment YA is not generally a great seller in e books, so it could be that a traditional publishing deal would be a better way to go. But things have changed so much in publishing in a year that e publishing first does not preclude doing a traditional publishing deal later; in fact it’s more and more common for traditional publishers to pick up indie books for traditional publishing.

I’m in the lucky position of having multiple projects and a steady income from previous contracts, so I can take some risk.

So the KIND of book SPACE is figured into that decision.

Another factor was price. I have traditionally published books out on Kindle at the publisher's price of $11.99 and $12.99 and it just feels like publishers are killing all chance of sales at that price.  I absolutely gladly pay twice that for a hardcover of an author I love, but for an e book?  No way. Who wouldn't gravitate toward a $2.99 book in the same genre? In this economy?  Sorry, but that's such an obvious reality it just makes me sick to see publishers ignoring it - and killing authors' sales in the process. 

The other big factor, of course, is rights and money. One of the biggest pulls for me about getting into the e book business now is - of course - the 70% royalty rate on Amazon, slightly less for most other formats.  That can change, but at least if it changes I'll still own full rightst to the book and can take it anywhere I want from there. I have no idea what kind of sales I can expect for a fiction YA; the only numbers I have to go on are the sales from a non-fiction workbook. But non-fiction is statistically the WORST selling genre in e books, and I've already done well enough with it to totally justify doing it as an e book rather than a traditional deal. And those were the kinds of numbers and comparisons that my agent and I were talking about in our discussions on the subject.

So the lessons here?

YOUR AGENT IS YOUR BEST FRIEND. At least if you’ve chosen well, and those Rati who share mine will testify to the awesomeness of ours.  You and your agent make these decisions together.  If you don’t have an agent and are considering doing directly to indie publishing, I would strongly suggest that along with writing the best damn book you can write, you be doing reading every day on what indie publishing actually entails so you are going into it with real knowledge.

Here are the most essential resources I know of for indie publishing information:

- A Newbie’s Guide to Publishing 

Not that anyone here doesn’t already know, but Joe’s is the one essential site on e publishing.

- The Kindleboards  
    
Browsing this message board a couple of days a week will give you a very practical crash course on everything from cover design essentials (what works for traditional publishing is NOT what works at thumbnail size), to promotion, to what indie authors’ actual sales figures are.  People on the boards are friendly and helpful; I also found my two great proofreaders there.  It’s also interesting to see the politics of indie vs. traditional publishing; personally, I just don’t see it as an Either/Or proposition.

- The Business Rusch Publishing series

Everyone, and I mean everyone, should read Kristine Rusch’s incredible series on the essentials of publishing and the changes in our world.

And speaking of agents, this is an interesting article by Barry Eisler on a new trend:

- I’ve also been hearing plugs for Digital Book World: but I haven’t read enough to give a personal recommendation.

Okay, I think that’s enough reading to get your through the four-day weekend (sorry about that!) so I’ll save my step-by-step guide of what I've learned about prepping a book for e publication and getting it up and published: editing, formatting, cover design, pricing, distribution, promotion, and the kitchen sink - for my next post.

So, questions. Does anyone else have something twisty there in the back of that drawer that you've been thinking of putting up as an e book? Anyone out there reading edgy YA, and if so, there any taboos you haven't seen broken?

And - is anyone else watching 1776 for the holiday weekend? (Hi Allison!)  Have a great one.

- Alex