Wait, what?

by Alexandra Sokoloff

I’ve been a bit sick and rather distracted these last few weeks so this whole “Long Goodbye” has had a dreamlike quality for me. I keep thinking, “Did we really say we were going to do that? Surely not.”

But now it’s my turn, and it’s all starting to feel alarmingly real.

I’ve been with Murderati since, well, let’s look at the archives. Friday, December 8, 2006.  That would have been just after my first book, The Harrowing, was published.

I switched from screenwriting to writing books so quickly I really knew nothing at all about the book business, and even less about book promotion. I’m a pretty quick study, though, in general, and I jumped into the Internet research. And in 2006 it was pretty clear that blogging was the thing for authors to do, and pretty clear to me that Murderati was the mystery blog to beat.

So I became a frequent commenter. I came from theater, I know how to audition.  I figured I’d just be so sparkly and irresistible and indispensible that they’d just have to ask me to join. Which apparently worked, because they did.

It’s been a long time. I blogged here every week for several years.  I was quickly so sick of talking about myself (within a month, I’d say…) I started blogging on story structure instead, and ended up writing almost my whole Screenwriting Tricks for Authors workbook here, one blog at a time. That’s a pretty amazing thing, right there.  A lot of what I’ve written has been scribbled (typed) frantically at the end of long days when I’ve simply forgotten what day it was, an occupational hazard of a full-time writer. Other times I felt inspired, or felt like I had to top some tour de force of Steve’s, and I ended up feeling like a real writer of other things besides books.

I don’t have to tell any of you this, but a blog becomes a kind of PLACE, where people know they can stop by and find other people of like mind, a whole batch of regulars. Sometimes fun, sometimes comforting, sometimes confrontational, often emotional.  You actually work with your blogmates, so this is feeling like leaving a long-loved job.  As well as, as others have already said, like a favorite restaurant or bar or club closing down.

Only we did it to ourselves.  Why?

Honestly, it’s not the bi-weekly blogging that’s so hard – it’s the turnover.  Anyone leaving throws the balance into turmoil and the rest of us have to scramble to get back on track. I've done that scramble more times than I want to count over these six years. And the truth is, writers don’t seem to have enough time to blog any more. It feels like diminishing returns, when there’s a fast and easy alternative conversation on Facebook. The technology has changed. The conversation has moved.  We’re having to reinvent.

I used to run a huge cyber bulletin board of 2000+ screenwriters.  In many ways I’ve never been as comfortable with the blog format as I was with the bulletin board format. On WriterAction, ANYONE could start a thread. It was perfectly egalitarian that way. Some of our beloved backbloggers here on Murderati have been confessing that they had hopes of joining the lineup here. My feeling is that you often WERE the lineup – it just didn’t appear that way to a casual visitor because of the hierarchical structure of a blog. But on a bulletin board, you guys would clearly have been the lineup. I can’t help but feel that’s a better way.

Facebook eventually made our bulletin board unnecessary. It’s possible that it was mostly Facebook that made Murderati unnecessary as well. I’m an intensely social person and I need my social contact, but I see so many of you regularly on Facebook that I may have been lulled into feeling it’s not goodbye, just a change of venue that seems better suited to the times. I guess I’ll never know how many people regularly read my blogs here, but it’s easy to see that I’m getting massive traffic from my Facebook mini-blogs and random silly or profound comments there, because I get so many comments back.  More people take that time to comment on Facebook.  It feels more real, and I can be political, or brief, or cryptic, or completely idiotic. I like the informality, and I love the pace of conversation when it gets going.

In previous years I would have taken on the burden of reinventing Murderati as a bulletin board community or something similar. But I’m getting what I need out of Facebook, and I’m providing anyone who cares to drop by my FB page with the same thing I’ve done here, whatever the hell that is! - and with MUCH less time investment, leaving me more time to do what I’m supposed to be doing.  And we all know what that is. We all keep saying it.

We need to write books.

I know I'll still be seeing a lot of you as much as ever, elsewhere.  But because Murderati is a PLACE, I am already missing and mourning it. It’s the end of an era, and we all take change hard. 

Please keep in touch, or it's just too unbearable.

- Here’s where I am far too often on Facebook.

- I will be blogging regularly on my Screenwriting Tricks for Authors blog – I teach a college film class, now, and will be doing a lot of movie breakdowns in the future.  I would love to have people come by and talk.

- My website is regularly updated, and you can join my mailing list there to get book news (no more than four updates a year.)

- And I am going to make a point of checking the Murderati Facebook page every day and posting/responding there.

And… I have to let you all know, since I have shared so much of my e book journey here: Huntress Moon was just nominated for a Thriller Award in the International Thriller Writers’ brand new category of Best E Book Original Novel.

That's partly down to you, you know.

Thanks for everything.  I love you all.

Now tell me. Am I just an idiot for thinking Facebook is the modern alternative to blogging, and that it could ever be the same? If so, what WOULD be an alternative?

- Alex

Be sure to tune in on weekends, too this month for posts by alumni.  J.D. Rhoades is first up, tomorrow! 

Work smarter

by Alexandra Sokoloff

As so often happens here at Murderati, a theme for the week has emerged, from Gar’s blog and Philippa’s:

Work smarter, not harder.

Well, today I’m going to try to talk about that in excruciatingly practical terms - so excruciating that some of you may find your eyes glazing over, and I wouldn’t really blame you. But the reality is, it’s pretty tough to be an author these days if you’re NOT on top of all this, and you know me, union activist and all – I feel morally obligated to expound on all this every so often.

Here’s example number 1, a quick one. Since social media seems to be a do-it-or-die mandate for authors these days, I’ve invested a lot of time recently in growing my Facebook presence.  I make time for it every day. I’ve found a way that I can do it that feels like play, not work. In fact, it has become a needed break from my writing. I don’t get the same kind of pleasure out of Twitter, so I don’t do it. And I spend the vast majority of that FB time socializing, not promoting.  But when I do need something promoted, people are amazingly happy to help, as I found out in spades last week.

So example 2, a much more detailed one.

Last week I was giving away my parapsychology thriller The Unseen as part of a big group book promo through the e book author collective I’ve written about here before: Killer Thrillers!, the brainchild of Karen Dionne.  

Some of your favorite ‘Rati, current and alums, are part of this venture – Zoe, Rob, Brett, Dusty. We’re all happy to promote each other anyway, but Killer Thrillers! gives us a bit more of a structure to do it.

 Six of us from the Killer Thrillers! author lineup (two dozen in all) participated in the giveaway, and I thought it was a great opportunity to compare notes on best practices for Amazon promotions. 

So while I didn’t spend a huge lot of time drawing graphs and pie charts – since I was also at a writing retreat finishing my new book (which is going very well, thank you very much!)– I did keep an eye on the general numbers, to see how effective a free promotion is compared to what it was last year, before Amazon changed its algorithm a couple of times, resulting in decreasing returns for such promotions.

The six of us were all directing traffic to a link to an Amazon Listmania page that listed all six of our books, so anyone who went to the page could download all six right there.

Here it is, with prices now back up to normal - check out all these great authors and books!

And if that had been all we did, then theoretically, we would all have had roughly the same number of downloads and the same ranks.  HOWEVER, what really happened was that we had individual numbers ranging from a few thousand giveaways to 27,000 (US only – some of us also were giving away books in the UK).

Some of us did additional promo via the Kindle free sites. Some of us were randomly picked up by one or two of the bigger sites, which accounted for the highest number of downloads.

Now, it’s always been clear to me that free sites are the key to pushing numbers up for promotions, and the bigger sites result in exponentially more downloads – that’s really how your book will go viral.  Exactly what happened this go round.

The thing I didn’t expect this time is that three days after the end of the promotion, when our books went back to paid, most of us were in about the same ranks of paid books: between 2000-2500 overall in the Kindle store – and that’s at a $1.99,  a $2.99  and a $3.99 price point – the price didn’t seem to matter at all, nor did the number of free downloads, after a certain threshold.  Interesting to know.

For me, it’s a very far cry from the number of books I sold when I released Huntress Moon in July.  Of course, that was a new release, while The Unseen is a backlist title that I’ve had up for half a year, now, and I’ve promoed it before. I wasn’t expecting to make the same numbers or money on this run.

Still, I’ve already made over a thousand extra dollars in sales in these few days after the promo, all profit, and more importantly I did get 18,600 copies of The Unseen out there.  What percentage of those will be read – well, who knows? But that’s one hell of a lot of promotional exposure in one go. Instead of paying for advertising, I am getting both income and a promotional push. Even if the vast majority of those books are never read, the book has been seen – it’s one of those six times that a person has to see your name or your book’s name before you actually stick in their brain. And the promo did sell extra copies of my other e books, generate some new reviews, and remind my Facebook friends that I'm an author and not just a fun cocktail party guest.

Now, I would get more specific about the observations I've made about the sites that are most effective in promos and how to do that, except that all that is set to – probably – change again as of today, March 1, with Amazon’s new changes to its Affiliate agreement, which seems to be targeting the bigger free book sites.

So as usual, those of us e publishing are going to have to scramble to adapt to the new landscape, and everything I’ve just written above may already be obsolete, not even one week later. It’s enough to give you whiplash of the brain.

I hate to admit it, but when I stopped paying attention for a while there because well, I was writing this book – my sales numbers slipped drastically. Yes, there is an ebb and flow to all of this tied to book releases, but it’s perilous to let it all go unattended for too long.

And this last promotion was well worth the time.  As I could have predicted, Kindle Select promotions are a lot less effective than they were in 2012. But promoting with a group is much more fun, and these are authors I read on a regular basis and know and love personally. All six of us agreed that we had no hesitation about plugging the group, as opposed to just plugging ourselves.  Having some joy in the process is key.

It was also a good reminder that as an indie author I make a living in direct proportion to how much QUALITY time I spend marketing and keeping up with the market, so I’m going back to a practice I’ve let slide: Marketing Monday, meaning one full day per work week devoted to nothing but business.  (Hey, it also serves as a break from all the endless writing...) 

And I’m just not going to grumble about how hard it is to e publish, because of this great blog I read this week by Matt Hilton.

Although I disagree with him on one key point - I DON'T think that midlist authors have the same dilemma selling on Amazon as they do in traditional venues - otherwise it’s one of the most realistic articles I’ve ever read about the pitfalls of signing with a traditional publisher and thinking that’s going to yield an actual career. It completely lays out the traditionally published side of the story – the hellish frustration of being a midlist author and NOT being able to control my promotional destiny.

Remembering the rage I used to feel about that powerlessness, well, I’ll take the current landscape, even shifting as it is. Because there IS joy to be had in the process, and for me, that is all about friends. Writer friends, reader friends, social media friends. For me, those friends are what make the work play.

So I’d love to hear examples of promotion that people LOVE.  Well, also, let's have examples of promotion that people HATE.  It would be great to generate a couple of lists, a buffet, as it were, where there’s bound to be something that people can choose to do that’s actually fun for them.

- Alex

It's called MICROBLOGGING, okay?

by Alexandra Sokoloff

I was going to call this post "Is blogging dead?"  but that just sets up a conundrum I can't wrap my head around, not after the week I've just had.

But this question has been on my mind a lot lately, for a lot of reasons.  

Promotion and social media exposure, a strong internet presence, is absolutely mandatory for an author. Blogging used to be THE primary method of getting yourself out there, and if you had a personal blog and participated in a group blog like Murderati, or several, even better.

But so many group blogs have shut down, and authors seem to be burned out on personal blogging.

And then there's Facebook. 

I hear from a lot of people that FB is on the decline but it seems to me that the conversations that used to be had in the blog comments, and the large communities of "backbloggers,"  a lion's share of that action has moved to Facebook, and that that aspect of FB is growing.

Blogs are in-depth entities. The joy of a blog is that you can really explore a topic (as well as sometimes do some virtuoso writing), and the comments that follow deepen the conversation, and there's something compelling about the FEELING of a closed, fixed space that a blog is that makes it a sort of virtual salon. People return to their favorite blogs. I think of Murderati as a PLACE, where I can find people I know and where other people can drop by and join the party.  I love that virtual reality aspect of it.

But blogging takes a lot of time, not just for the blogger. It takes actual effort to read a blog, in that you have to go to a particular place to get to the conversation.  If the conversation there isn't what you were looking for, you have to look elsewhere.

Facebook is a different kind of experience.  It's all right there in front of you. You throw a topic up there and whoever happens to be passing by on the endless river of "feed" may or may not jump in.  You never know who or what you're going to get, although I do notice a base of regular commenters coming back to my Facebook page over and over, so there is an aspect of place to it as well.  

FB has tailored a social media expereince that is either still a novelty, or possibly more suited to the kind of social media experience that we are looking for - quick, fun, convenient interaction that gives you a buzz of relevance without much work.

I've heard it referred to as "microblogging" and I think that's a perfect description.

Now, I'm speaking from a very privileged position of being part of an established and respected group blog and also running a very popular blog of my own - my Screenwriting Tricks for Authors blog is getting more traffiic than ever (though far fewer comments these days), and a great deal of that traffic is for much older posts that are constantly reposted and linked to as people discover the blog and read the accompanying workbooks.  It's a hugely important selling tool for my nonfiction books.

But lately I feel like I'm casting a far wider net with FB than I can with blogging.  Any post I make I get comments from people I don't know at all. It's a quick interaction that introduces me to a huge number of people who may remember me and the fact that I'm an author, which is the groundwork of all promotion - name recognition. And I enjoy the format of Facebook.  It's so visual - which puts it light years ahead of Twitter, in my opinion. There's an aspect of improv to it, in that I can always find something fun to say about something someone else has posted. I am, for better or worse, a social butterfly, and I love to have random conversations with large groups of random people.

I know, I know, it's sounding like I've just discovered Facebook (Where exactly has she BEEN for six years?you're asking). But that's not exactly true. I was on it before it went public. It's only recently that I've felt that I can use it properly and that it's at least for the moment being a form of social media promotion that gives me the most bang for my time.  Time being always of the essence - not just for writers, but for everyone who reads them.

So today, I'd love to hear what you have to say about it. Do you think blogging has moved to Facebook? Have you had luck microblogging over there?  

And while we're on it, where does Twitter figure in? If people ARE leaving FB, where are they going? I'm really interested in what you all have to say about it.

And for comparison of the two media, here's my Facebook page, where you can find the same discussion topic (third topic, full page.)

- Alex

Marketing = Madness

by Alexandra Sokoloff

I just did a straight week of marketing to launch the e release of my new thriller, Huntress Moon. And in the middle of that huge Amazon promotion I have also been clearing out my house to sell it, and have been constantly finding reminders of the brutal days when book launches meant book tours and bookstore drop-ins and call-in radio shows. How different things are for authors today, just three years later than what you're about to read below!  While throwing out (meaning recycling) ten tons of paper promo material I was reminded of this blog I wrote for the hardcover launch of my poltergeist thriller, The Unseen, which I just put up for sale on Amazon and Nook this month.  Just a bit of a different process!

But I think you'll find it uncanny how the more things change, the more they stay the same.

December 2008

Dear Diary:

You will be thrilled to know I’ve made an actual decision. No, I mean it, stop laughing. Really. I’m just not going to kill myself promoting THE UNSEEN when it comes out. No more of this stress. I love this book. I know people want to read it. Who wouldn’t want to read it? 

John Lescroart says the only viable thing you can do to sell your books is to write another book. So that’s what I’m going to do – I’m going to write another book. In fact, I’m going to write two books.

And the Screenwriting Tricks for Authors book, too – I can do an hour of that every other day. It all stops now. No more traveling, no more craziness, just workshops close to home. That people pay me for. I’m going to write. That’s it. Write. And have a personal life, remember that?

PS. You won’t be hearing from me for a while. I have writing to do. And - personal stuff.

                ------------------------ Five months later ------------------------

May 1, 2009.

Well, Diary, I am thrilled to report I have finished Book of Shadows and Scott loves it and SO DO I. I got that paranormal proposal in to HQ Nocturne and I will easily be finished with Ghost Ship by the end of the month and get that in to St. Martin’s ON TIME. I have an entire first draft of Screenwriting Tricks for Authors, and am psyched to launch into revisions. I am so golden.

Lescroart is so right. We need to be writing.

May 2

Woke up to panic attack. OH MY GOD, The Unseen is coming out in twenty-four days. How did that happen? Who scheduled this?

I haven’t done anything. Nothing. I haven’t even thought about doing anything. I forgot about promotion. Who do I think I am, a screenwriter? I’m an author now, I have to promote.

What’s promotion again? How did I do it before? OH MY GOD.

May 3

Woke up thinking about Konrath. OH MY GOD. Konrath is doing a 100-stop blog book tour for Afraid. I should be doing a 100-stop blog book tour. Wait. I can barely write one blog a week. I’d have to have started 100 weeks ago to do a 100-stop blog book tour. 100 weeks ago is – um, years, I think. I can do ten. No, twelve. No, eight. In two months. No, one. No, six weeks.

Is it worth it to do that? Does that even count as a blog book tour?

Note to self: check Blog Book Tour site for… specifics. Wait. Wouldn’t I rather just write more Screenwriting Tricks blogs? Won’t everyone hate me if I stop those for a month to do blogs on… whatever I would be doing blogs on? On somebody else’s blog site? Didn’t I start Screenwriting Tricks because I had nothing left to say about myself? Do blog tours really work? Konrath says it’s working.

Well, of course it’s working for Konrath, I’m talking about for REAL people, do they work for REAL people? Note to self: You are NOT under any circumstances going to try to pull a Konrath here. Just get a grip.

May 4

OH MY GOD. “The Edge of Seventeen” got nominated for a Thriller Award for Best Short Story. I can’t believe it. I mean, I love that story, maybe more than anything I’ve ever written, but… it’s supernatural. It’s got a teenage GIRL protagonist. I’m so overwhelmed it got noticed.

Lescroart is right. I need to be writing. Nothing matters but writing. And affection.

May 5

OH MY GOD. Thrillerfest is the same weekend as ALA. HOW DO THESE THINGS HAPPEN? How can I not go to ALA? How can I not go to Thrillerfest? I’m going to be just out with The Unseen in hardcover, I have to go to ALA.

But I’m nominated for a Thriller award, how can I not go to Thrillerfest? How can I be in New York and Chicago at the same time?

May 6

Woke up thinking about social networking. OH MY GOD. I haven’t posted on Facebook in weeks. I haven’t Twittered in longer. And I can’t remember the last time I even signed on to MySpace. I need to update my sites. If I can remember them. Amazon blog, Red Room blog, MySpace blog, Haunt blog, Backspace, MWA something or other - Margery said we all had pages somewhere and that I haven’t done anything on mine; Pretty Scary, Authors Round the South, Indie Bound something or other, Library Thing?

Am I on that? Or was I supposed to do it and forgot? And what about that Facebook page thing? Did anyone ever figure out how to find my page as opposed to whatever the regular Facebook thing is? Is that page thing just going to open up a whole new spate of old boyfriends?

May 7

Woke up thinking about….

I can’t… think…

May 8

OH MY GOD. Romantic Times is in two days. Did I book a flight? What state is it in? Do I have bookmarks? Oh my God, I never ordered bookmarks for The Unseen. I have to e mail Kelley at Iconix and order more NOW TODAY so they’ll come in time. Will they get here or do I have them delivered to – whatever state RT is in? Kelley will handle it. IF YOU REMEMBER TO TELL HER.

Where are my business cards? OH MY GOD. I have to learn all the songs for the Vampire show. Shut up. Slow down. What you need to do at RT is WRITE. Go rehearse the Vampire show and then go back to the room and write, write, write. Five pages a day, minimum.

(Pages done at RT: 7 total, done on the plane en route. Hours spent rehearsing Vampire Show: 20. Hours on the dance floor: 3 per night. Hours in hot tub after dance=5. Parties… a lot.).

May 9

Woke up thinking about website. Hmm, worrisome. Most Awesome Webmistress is not returning e mail on website update. Starting to panic. Better call.

OH MY GOD. Most Awesome Webmistress has been sending e mails on website update that have disappeared into the ether. Website needs complete overhaul.

OH MY GOD. Must send in all updates by tomorrow and decide on design.

OH MY GOD.

May 10

- Have to get announcements of The Unseen in to all the organizations I belong to for their newsletters. What organizations do I belong to again? Who do I send this stuff to?

- Have to send updated list of all reviewers I know to new publicist so she can send reading copies.

- Have to send updated list of all media contacts I have to new publicist to she can send reading copies.

- Have to send updated bookseller/librarian list to new publicist.

- Have to do author questionnaire for Little, Brown for UK releases.

- Have to do new author questionnaire for St. Martin’s.

- Have to do AT LEAST FIVE PAGES on Ghost Ship today. I have to. I have to.

(End of day: Pages written: 0)

May 11

Woke up thinking about bookstore mailings. Elaine Viets does bookstore mailings. Elaine swears by bookstore mailings, and everyone loves her. Does that mean I should do bookstore mailings? What is a bookstore mailing?

Books? Still don’t have them. Bookmarks? Bookmarks are great if you march them into the store and set them on the counter yourself, but if I were a CRM and got bookmarks in the mail I would just toss them in the trash. I don’t even open my own mail, how can I expect anyone else to?

May 12

Woke up thinking about book club mailings. Jenna Black swears by book club mailings. Do I need to do a book club mailing? What is a book club mailing?

May 13

There’s a book club coordinator at St. Martin’s. Who knew? I give her my targeted list of rabid book clubs and she will send books with my letter that I send to her. I love St. Martin’s.

Lesson learned: Ask, Ask, Ask.

May 14

Going through old promotional files and discovered Sisters in Crime has a bookclub database with specific contact info for mystery book clubs nationwide. Most want e mail contact first. I can do that. I can do that in a night.

I love Sisters in Crime.

May 15

OH MY GOD. I haven’t worked out in two weeks. Have you somehow for gotten that you have the personality of a rabid armadillo when you don’t work out for TWO DAYS?

Has it somehow slipped your mind that a BOOK TOUR means you will be dealing with THE PUBLIC for all your waking hours? Has it not occurred to you that if you don’t get an injection of endorphins, not to mention muscle tone, then too soon to contemplate you will not be fit for viewing?

May 16, 2009

OH MY GOD. I haven’t updated my mailing list in six months. And I need to do a newsletter. How does Vertical Response work again? What’s my password? Why can’t I log in? Oh, right, I have to use Firefox to get into that one. Um, I think. But do I have any news?

Did I for sure take that guy off the list who wrote me that horrible letter about how he didn’t know me and how did I get his e mail and why am I spamming him? Does he know how many nights of sleep I lost lying awake wondering the same thing?

May 17

OH MY GOD. I have to be at BEA next week. What state is BEA in this year? I need a pass. I need books. Did I book a flight?…. Frantic e mailing ensues .... HAH! St. Martin’s has sent books and is sending me a pass.

I will do my Quail Ridge launch then drive up to NY with Natasha and stop at bookstores along the way to sign stock.

A Garmin would be good, though. Konrath swears by his Garmin. Note to self: need to get a Garmin. More to the point, need to figure out how to use it before I hit the road. Can I realistically do that? I mean, really?

May 18

OH MY GOD. Right after BEA I’m due in L.A. for the HWA Stoker weekend and So Cal MWA conference and Dark Delicacies signing and Mysterious Galaxy signing. Did I book a flight? OH MY GOD - must do bookstore drop-ins. Must do TONS of bookstore drop-ins. I can do 200 easily in two weeks before I have to be back for my Southern tour stops. Even without a Garmin. No Garmin required here at all. Konrath may be Konrath, but I know California freeways.

HAH!

---------------------------------------------------------------------------------------

I wish I could say that’s as bad as it gets but it’s not even close. Multiply the chaos above by twelve thousand and you have a rough idea of my mental state at the moment. There is no order to anything.

The funny thing is, I just did an interview in which the eminently sane interviewer posed the question: “You’re a great business networker. What’s your strategy?”Which I guess is encouraging because no matter what is happening inside me I have the APPEARANCE of control and organization. So that must count for something.

But you know what? I was so fine while I was just writing. I really did get – almost - two books, a proposal, and a rough draft of another (non-fiction) book done in five months. This last month I’ve managed to do some editing, but that’s about it. And I am miserable about it. I could so easily have had my new book done by now.

So I really, really want to know. Are we really doing ourselves any favors doing this kind of insane promotion? Or is John Lescroart right, and we should just always be writing the next book, period?

---------------------------------------------------------------------------------------------------- 

July 2012

I find the above really amusing and frightening at the same time.

Thank God at least SOME things are different. I no longer have to book so many flights for book tours (which I have a total aversion to doing, even though these days someone else is almost always paying for my appearances, I figured THAT part out at least!).  Bookstore drop-ins?  The chains have crumbled. These days you have to figure out how to work the Amazon algorithm, but you don't have go GO anywhere to do it.  That alone is less time-intensive.  I'm still using this paper promo at conferences, people still use bookmarks, but as I found out this week I already have a lifetime supply (!)

It's amusing to me that we were looking to Konrath for the magic answers before the e book thing, too.  (And anyone who thinks he just got lucky on the e book thing should remember the days not so very long ago that he was doing 600 bookstore drivebys in three months and 200 blogstops in a month.)

But I can still get caught up in that kind of frantic obsessive promotional frenzy, even though I don't have to get dressed to do it anymore. There is an addictive aspect to marketing that I think authors have to be very wary about, and always self-monitor.

And my question today, July 2012, is exactly the same:

Even though we're doing it online, now, Facebook, Twitter, blog tours - is that really helping us?  Really? Are we really doing ourselves any favors doing this kind of insane promotion? Or is John Lescroart STILL right, and we should just always be writing the next book, period?

What do you think?

- Alex

Huntress Moon, now on sale:  $3.99  An Amazon Hot New Release!

A driven FBI is on the hunt for that most rare of killers... a female serial.

Amazon

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Hello, Goodbye

By Allison Brennan

I couldn't leave Murderati without one last post, and Pari graciously gave me the first "Expect the Unexpected" Tuesday in the new configuration of this great blog.

I enjoy blogging, but as all of you know, and all the writers out there know, blogging takes time away from writing and family. I had to make a choice, and blogging weekly (twice a month here, twice a month at Murder She Writes) in addition to guest blogs here and there and all the other social media things on my author to-do list was kind of stressing me out. Everything was taking away from my writing time and my kids. Something had to give, and unfortunately, it was this blog.

But I'm sure I'll pop up on occasion, if the gang will have me as a visitor. :)

I've thought a lot about social media over the past year or two, and what is expected from authors. To be accessible, to share our thoughts, to answer questions.

Blogging is only part of it. (And, to be honest, when I founded Murder She Writes with four other authors six years ago, we did it partly because we thought it would be good promotion, and partly because we liked each other and enjoyed chatting with others through the blog about family, writing, entertainment.) But there's also Twitter, and Facebook, and LinkedIn, and Google+, and a dozen other social media avenues that "they" say you have to be part of in order to survive in this New World of publishing.

There are many, many authors who aren't part of the on-line community. And many, many authors who are. The only way it truly works is if the author builds a rapport, which means talking about things OTHER than their books. And that means, they should enjoy the community they're in. Otherwise, it's a chore, a hated chore, like cleaning grout. And people pick up on that.

Social media works primarily if the author can create a following of readers who will sincerely talk up their books and spread the word of mouth that is essential to the success of any book. In fact, if you ask most publicists and marketing folks, they'll tell you that word of mouth is the single most effective tool to create a bestseller--but there's no one way and no guaranteed way to generate it.

Let's pretend there are ten equally "good" books out on a given day. A lot of things factor into making a potential bestseller -- cover, co-op, reviews, author (if it's a known author), endorsements, cover copy, placement -- and some work for some readers, some for others. But the way to make a title move higher is for people to recommend the book (or the author) to others. To talk about the book on blogs. And Twitter. And Facebook. But no one knows how to create that world of mouth--on the Internet or face-to-face--each and every time. They try everything, but what works for one book or author might not work for another equally good book or author.

But we sometimes forget because we spend so much time at our computers writing (and participating on blogs and twitter and facebook) that more than half the readers are still not reading electronic books (22% of my books are sold as e-books) and many readers still rely on the recommendation from their colleague or sister or best friend.

What this practically means for authors is that we have more to do with less time and resources. We can't neglect the online communities, nor can we forget that there are "offline" communities who read just as much.

So my advice to writers: participate in the communities that you enjoy, don't self-market all the time, and focus on the writing first. Because none of the social media matters if you don't have a book to sell.

My advice to readers: share your books with others. Recommend authors you like, either face-to-face or on the Internet. Email the author of a book you enjoyed and tell her.

And a caveat to all: give both, writers and readers, then benefit of the doubt when you hear rumors in cyberspace. Misunderstandings spread instantly in the virtual world, and can damage careers and reputations. People seem to think that they can say anything they want because it's "anonymous," but I'd argue that character is judged by what you do when no one is looking--or when no one knows who you are.

I can be found in cyberspace at my website, of course, as well as Facebook, Twitter, and Murder She Writes.

FYI: The third Lucy Kincaid book, IF I SHOULD DIE, will be out two weeks from today, on November 22. So far, the reviews have been positive. Fresh Fiction said, "“Non-stop action, spine-tingling suspense … a wonderful addition to a great series.” And Joyfully Reviewed made DIE a Recommended Read for December. “If I Should Die is a spine-tingling chiller that will wrap you up in its mystery and take you on a heart-pounding race to the breathtaking finale!”

In addition, the novella LOVE IS MURDER is printed in the book as bonus material. You get a full-length book plus a full novella for a single book, mass market price. Cool, eh?

And a sneak peak at the fourth Lucy Kincaid book, SILENCED, and the first with my new publisher, St. Martin's/Minotaur. They're taking the series in an exciting new direction, don't you think? And that's what I'm doing now -- revising this book. I have two weeks. Any wonder why I needed to free up some time?

I've very much enjoyed my three-plus years here at Murderati. We had a great little community amongst ourselves, and within our regulars who comment or lurk. Pari and J.T. have really created a fantastic, enduring blog, and I'm glad it's continuing to exist. Thank you, Murderati gang, for having me back for the day, even if it was just to say good-bye.