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Entries in e publishing (5)

Friday
Jun172011

Looking Back, Looking Forward

by Alexandra Sokoloff

Zoë did a brilliant thing in her post last week – a looking back and looking forward at her career as a writer, and JT said something about all of us maybe doing it.  Which is just like JT, who is so good about one-year plans and five-year plans and that kind of grownup thing.

Well, maybe Steve’s post yesterday scared me into acting a little more like an adult, because I decided to do the career review thing for myself today, and the rest of you can do what you want.

A career is always evolving, I guess, it’s not just a writer’s career that does. And it’s interesting to look back over my career and see how certain patterns emerge. Today I'll be looking at the fairly positive ones, not the horrific soul-crushing mistakes that take years to recover from. That's another post.

So a first really clear pattern is that every 5 to 10 years I have moved from one medium to another, always incorporating what I’ve learned from each previous incarnation.

I started off not as a writer but in theater, at eight or nine, first acting (a lot of it) and dancing, then directing and choreographing. I didn’t start writing until college.  But in theater,  without meaning to,  I was learning all the jobs required to write: acting, directing, set design, lighting design, choreography, musical direction, props….  I also did a stint in video production in there somewhere.

I graduated from college and worked for a couple of years in an improvisational theater ensemble, which was more great training, and a totally fabulous time. But I started getting these– feelings. Whispers, you might say. They weren’t all that coherent really, but I was picking up on a message that sounded suspiciously like: “No one’s ever going to pay you to do political theater in Berkeley.”  It’s a coals to Newcastle kind of thing.

So since I’d already been to New York, and I knew I didn’t want to write for Broadway (or Off-), I decided - not all at once, but in a sort of gradual tipping point from “maybe” to “okay, let’s just do it” – that I’d move down to LA and become a screenwriter. Yes, just like that. You really have to love California; from birth we are completely inundated with T-shirt and bumper sticker messages like “Follow your bliss!” “Do what you love and the money will follow!” “Feel the fear and do it anyway!” 

Even more amusing- we actually believe all that.

So I moved down to LA and became a screenwriter.  Pretty much just like that.  Well, I worked in development for about a year and a half while I was writing my first script, and of course I was working my ass off learning the craft and the town and everything it takes to actually accomplish it all, but it really did happen pretty much like that. 

This is another example of a pattern that established itself early in my life. I’d be subliminally pushed to do something and then I’d power down, one might say obsessively, and make it happen. I directed my first full-length play at 16 by pretty much the same process; I landed an unheard-of gig (for a 17-year old!) in college directing a full-scale musical every year with an actual budget and in fantastic theater venues.  The Universe is very supportive of inspiration, I find.

I won’t go into my Hollywood years, it’s too convoluted a story for one blog and I still have the PTSD issues. I’ll just say I made a good and sometimes great living as a screenwriter for a long time until I started getting those feelings again– this time more like something was going terribly wrong in the industry. A lot of this was coming from being on the Board of Directors of the WGA, the screenwriters’ union, and getting an insider look at changes happening in the film business. I started getting whispers again– something like: This is insane. Save yourself.  Get out.  Or at least, diversify, as they say in the financial business.  And so I wrote a book. At night. Screenwriting became my day job as I sweated over the novel, one page at a time.  Sometimes one paragraph or one sentence at a time.  But that’s how a book gets written.

And that book sold and was nominated for a couple of awards and suddenly I was in another career. Just at the right time, I have to say, given what’s happened in the film business since I wrote that first book.

So now for the last five years I’ve been making my living at books. I have five published novels out, with numerous foreign editions, and a non-fiction workbook of my Screenwriting Tricks workshops. I have contracts for four more books, and every day I am incredibly grateful to be making a living at what I love (or some days, love to hate) in the middle of this terrible recession.

But -  I’m getting that feeling, again.  That – “Time to change” feeling.  “Diversify,” the voice whispers. Sometimes it’s not much of a whisper; sometimes it’s a bolt straight upright in bed with a voice in my head screaming DO IT!!!!  kind of thing. I mean, I have contracts for now, but what’s the business going to look like in a year?

Yes, I am talking about indie publishing.

We’ve been having these backstage discussions at Murderati about where we want the blog to go from here, and my own very strong feeling is that we need to be talking even more about e books and indie publishing. So I am putting my blogging where my mouth is and am going to do a series of posts on how the changes in the publishing business are affecting me and how I personally am dealing with it all.

I already have a toe in the e book business. Screenwriting Tricks For Authors is up on Amazon for Kindle, and I’ve been loving getting that direct deposit to my bank account every month; it really helped back there around Christmas when my advance check was taking about forever to show up. And a few weeks ago I finally buckled down and figured out how to get the book up on Smashwords, in all those formats that Smashwords does, and on B&N for Nook. And once I did, I felt like a complete idiot for not having done it before.  It is instant money that I could have been getting all along.

Back to the portfolio analogy for a moment:  it’s an income stream. As a professional author, I have many income streams. I get advances for my new books, I have a backlist that generates royalties, I have royalties from foreign publishers, and now I have e book income, soon to have much more, if things go as I’m planning - all in concert with my agent, of course.

The thing writers don’t talk about enough, I think, is how we actually manage to make that combine into a real living.  Well, I can tell you for myself, and for most of my friends who have NOT broken into the huge advance category but are still making a full-time living at writing books: how it’s done is by constant, grueling work to get more product out there to create more income streams – on top of writing the best book you can write every single time. It’s not very pleasant, truthfully – it means firing on all four burners 24/7.  But that’s nothing new - it seems to be the job description. Everyone I know does it.

Now, e books are a freaking ton of work that I’ve just added to an already overflowing plate. I am now responsible for lining up all kinds of support people that my publisher has always provided: proofreaders, editors, cover designers, formatters, technical services – and there’s a lot of new technical stuff I’ve had to learn myself, which I must say is not my forte. It’s overwhelming, which is why I haven’t fully done it before now. But I think it’s going to be crucial to have some eggs in that basket, so I’m biting the bullet, for real.  To mix all kinds of metaphors, as you all know I love to do.

And honestly, the control and flexibility you get with indie publishing is exhilarating. One thing I’ve discovered is that you can create your own formats. For Screenwriting Tricks, I have been working on and off for most of the past year on an extensive revision of the first book, incorporating all the things I’ve been learning in my own workshops. And then I realized – Why revise the first one?  At a $2.99 selling price I can put out another book that has a different focus, and people can choose which book is best suited to their needs, or get both – two whole workbooks for the price of one paperback novel! That’s an incredible thing. And I can price it that way and still make money because the royalties are so high.

So, in the next couple of weeks I am going to be releasing two new e books, the second Screenwriting Tricks book and a spooky new original e book novel: The Space Between – plus the Thriller Award-winning short story that I based that novel on: The Edge of Seventeen. And I’m going to write some posts documenting the process I’ve been going through and the resources I’ve discovered that helped me do it all.

It’s a whole new world, but it’s an exciting one, and I hope I can convey it in a way that might open some doors for other people thinking of taking the plunge.

So, a couple of questions.  Do any of you do periodic reviews of your careers to see how far you’ve come and where you want to go from now?  Do you find patterns?

And what about this e book thing?  Have you done it?  Are you thinking of doing it?  It’s coming up on Solstice, time for some serious manifestation.   Follow your bliss!!!

Alex

Wednesday
Mar232011

We Don't Know Jack 

Traditional publishing (aka Big Publishing, Legacy Publishing, etc) is in decline, probably on its way out entirely, or at the very least, doomed to become a niche market like vinly records.   You only have to look at the success of independent e-publishers like Amanda Hocking to see that. They're dinosaurs and their business model is bad for writers. The only sane thing to do is e-publish.

Except:

Amanda Hocking, the darling of the self-publishing world, has been shopping a four-book series to major publishers, attracting bids of well over $1 million for world English rights, two publishing executives said.

People who think they're going to duplicate the sucess of outliers like Hocking and J.A. Konrath are fooling themselves.  Traditional/Big/Legacy publishing may have its problems, but it can still do things that self-publishing can't. The only sane thing to do is try to find a traditional publisher and let  them handle the whole package, including e-books.

Except:

 In a recent interview, novelist Barry Eisler said he turned down a $500,000 book deal and decided to self-publish his work.

The revelation came in a 13,000-word interview with novelist Joe Konrath. Eisler last published with Ballantine Books, but his self-publishing experiment began with “The Lost Coast,” a $2.99 short story. Konrath quipped: ‘Barry Eisler Walks Away From $500,000 Deal to Self-Pub’ is going to be one for the Twitter Hall of Fame.”

So who's crazy? The young woman who's had enormous success with electronic self-publishing who's now seeking to publish with a "Big 6" house, or the NYT bestseller who's decided to forsake the comfortable traditional route and light out for the digital frontier on his own?

Damned if I know. Right now there are an awful lot of self-proclaimed "experts" telling us with complete confidence how the publishing business is going to go and where we'll be in the next ten years. But, you know, "experts" in publishing  have been confidently predicting what the public wants for decades. Orwell's ANIMAL FARM got turned down by a publisher because "it is impossible to sell talking-animal stories in America." Theodore "Dr. Seuss" Geisel was told his first book was  "too different from other juveniles on the market to warrant its selling." And so on.

Meanwhile, remember John Twelve Hawks? He was supposed to be the Next Big Thing. THE TRAVELER was supposed to be the next DA VINCI CODE. Heard much about him lately? Me neither.

Almost exactly two years ago, I wrote here about a panel of industry experts who'd frustrated a conference audience because, in the words of a commenter who was there, "there wasn't an ounce of new think going on." In that piece, I  quoted one of my favorite thinkers on New Media, Dr. Clay Shirky of NYU:

During the wrenching transition to print, experiments were only revealed in retrospect to be turning points. Aldus Manutius, the Venetian printer and publisher, invented the smaller octavo volume along with italic type. What seemed like a minor change — take a book and shrink it — was in retrospect a key innovation in the democratization of the printed word. As books became cheaper, more portable, and therefore more desirable, they expanded the market for all publishers, heightening the value of literacy still further.

That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. The importance of any given experiment isn’t apparent at the moment it appears; big changes stall, small changes spread. Even the revolutionaries can’t predict what will happen. Agreements on all sides that core institutions must be protected are rendered meaningless by the very people doing the agreeing.

Two years down the road, and while there are any number of opinions delivered with complete assurance, I can't say that we're any closer to really knowing any of the answers. We don't know for sure what big changes are going to stall, or which small changes are going to spread. People are going every which way, and no one knows if Eisler or Hocking has made the smarter decision...or if, indeed, one can be said to be smarter than the other.

There is this to consider, though: in the end, decisions about what's going to sell are always made by the buyers, the readers, not by the so-called experts. Decisions on what works are made from the ground up,  not the top down, no matter how we may convince ourselves otherwise. 

So, 'Rati: seeing as how we're all experts, and all fools, tell us: who's crazier, Eisler or Hocking? Are they both crazy like foxes? Look into your crystal spheres, cast the bones,  and tell us: what's the future hold? Not what you want it to be...what's it going to be?

Lay some prophecy on me, brothers and sisters.

Wednesday
Apr212010

I'm Asking the Questions Here: E-Book Edition  

by J.D. Rhoades

As I mentioned in my last post, I've recently followed the example of some other "traditionally" published writers: I've put one of my novels (one that never found another home) up as an e-book-only offering for Kindle and other e-readers. Both Joe Konrath and Lee Goldberg have reported some good results from their excursions, and Konrath seems to have become convinced he's going to make more money this year at  e-pubbing than at the traditional kind.

So far, I haven't quite gotten to the point that Joe has,  where he's selling 180 e-books a day. But things are percolating right along for STORM SURGE (available for Kindle HERE and other formats HERE).

I have, during the course of this experiment,  had occasion to drop in and lurk on message boards and blogs and the like where the Kindlers and Nookies and their brethren of the little silver screen congregate. I've seen some issues raised there about which I'd like to get some feedback from our loyal readers.

One subject  that seems to get a lot of talk is "Why the hell hasn't Big-Ass Publishing released the new Byron B. Blockbuster novel for Kindle?" Followed by the inevitable, "It must be corporate greed!" Sometimes, the author even gets the blame, although I don't see as much of that lately.

It does seem true that  the standard practice for publishers is to release the hardcover first and the e-book later. This, IIRC, was one of the sticking points in the whole Macmillan/ Amazon kerfluffle a while back.

The strategy appears to be based on some assumptions, one of which is that e-book buyers also buy print books and  people who have e-book readers won't buy the hardcover if there's a cheaper alternative.

Which leads us to our first set of questions, which are oriented towards finding out  "is that necessarily so?"

1. How many of you read:

a) exclusively print?

b) exclusively e-books?

c) both, but mostly print?

d) both, but mostly e-books?

2. If your answer is "c" or "d" and the e-book and hardcover came out at the same time for the same price, which would you buy?

3. If the e-book came out later, and you knew it would be cheaper, would you wait? Does the answer depend on the book?

4. Are there circumstances under which you'd buy both? Have you done that?

Price is a big issue. I recognize the arguments that producing an e-book still entails the same editorial, design, etc. costs as a hardcover. Still, there are a lot of readers out there whose breaking point seems to be  $9.99. A thread on the Amazon message boards titled "Boycott Books Over $9.99" recently had to be restarted when it rolled over 10, 000 posts. In my own experience,   BREAKING COVER for Kindle was once $14.99 (it's $12.99 now), and I got e-mails from people who were extremely pissed,  and not in the happy British sense of that word. 

Konrath's Hypothesis holds that people buy cheap e-books: if they're cheaper, they'll sell more and make more money for the author. (STORM SURGE, by the way, sells for $1.99)

So our second set of questions  has to do with price.

5. If you have an e-reader, was it the promise of cheap books that lured you to it?

6. What's your  "breaking point" price for an e-book?

7. Do you resent an e-book priced nearly as high as a print book?

One thing that I've noticed about e-publishing is how easy it would be to market non-standard length works, such as the hard-to-sell novellas (17,500 to 40,000 words) and novelettes (7500 to 17,499 words). It's just not practical for a traditional publisher to print and  sell those , unless they're part of a collection, and how often does THAT come along?  So:

8. Would you buy a shorter work for an e-reader? Have you?

9. What would you consider a fair price for a novella or novelette, as defined above?

So let me hear it, cats n' kittens. Lay some of that sweet knowledge on me.

Wednesday
Apr072010

The Big Fear

    First, a bit of BSP: I recently decided to try an experiment in electronic publishing. My friends J.A. Konrath and Lee Goldberg have had some success putting stuff up on Kindle and other e-pub formats. So I thought I'd stick my own  toe in the digital water, so to speak,  and put my novel STORM SURGE on line, for those of you who are electronically enabled. In keeping with the idea that e-pubbing should be cheap, it's only $1.99. 

     You can find the Kindle version HERE, and Smashwords has other formats HERE. Let me know how you like it. I'll report back,  as Joe and Lee have done, on my experience with the experiment.

     Now, on with the show:

It's spring again. Gorgeous outside, despite the yellow clouds of pollen hanging so thick in the air that it looks like we're under some sort of chemical warfare attack. It's warm, the trees are blooming, it's a great time to be alive. 

So naturally, perverse critter that I am, I'm thinking about fear.

Recently, while looking for something else,  I stumbled across the work of photographer Joshua Hoffine, who's done a stunning series on childhood fears:

 

  If you click through (and I recommend that you do), be warned that some of these images are extremely disturbing and some are definitely NSFW.

 

 (All images used with the permission of the photographer, who also invites you to visit his blog).

 

 

     A short time later, I was having a conversation with my wife, who's currently reading a Nevada Barr book that features spelunkers--people who explore caves for fun.  As she described passages about exploring narrow passages deep in the earth, crawling along chutes too narrow to even sit up or turn around in, I recalled one of my own childhood terrors.

   When I was growing up, there were a number of storm drains and drainage pipes in my neighborhood:  long, narrow concrete tubes to divert storm run-off away from the roads and people's yards. I remember looking down one of those pipes and wondering what it would be like to be crawling  through one of those and get stuck halfway through, unable to go forward or back, where no one could reach you or hear your cries, where the only thing to do would be die a long slow horrible death, alone in the dark....

    I was a lot of fun as a kid, believe me. But you will never,  EVER get me into one  of those chutes underground.

    It  started me thinking about how everyone's afraid of something:

    I was talking to my girlfriend the other day, and I asked her, "what are you afraid of?" And she said, "I'm afraid we're growing apart, that you'll leave me some day and that I'll die alone. What are you afraid of?" and I said "Bears." -Mike Birbiglia

    And how, despite the fact we hold many fears in common, each of us has, locked within us, the one Big Fear, the one thing we just can't abide: 

'The worst thing in the world,' said O'Brien, 'varies from individual to individual. It may be burial alive, or death by fire, or by drowning, or by impalement, or fifty other deaths. There are cases where it is some quite trivial thing, not even fatal.' George Orwell, 1984.

  And then I started thinking about my current WIP. One of the antagonists is a former military specialist in PSYWAR--psychological warfare. His specialty involved things like this. His job was to scare the enemy, literally, to death. And now, he's come home, bringing his private war with him, wielding his favorite weapon: stark terror. 

   And so,  in the interest of research, I want to hear what it is that scares other people. So tell me....what are you most afraid of? I'm not talking angst here, or worry. I'm talking about the one thing on earth that even thinking about makes you cold. The thing that can send you skitttering backwards across a room to get away. What's your "worst thing in the world"?

    Sharing time, boys and girls...

Friday
Jan152010

Brave new e world

by Alexandra Sokoloff

Well, Tess said something apocalyptically frightening in her post on Tuesday:

E-book land is going to be a busy, anarchic universe with a dizzying array of great books sold along with bad books, and lord knows how it's all going to shake out.

And hanging over us all will be the one thing that could doom us all.  Piracy.  Once books can be copied and disseminated for free, there will be no way to make a living in the writing profession. I fear that it's only a matter of time before that happens.

And we will look back on this era as the last age of the professional writer.

Thanks, Tess, just what I needed to hear going into a new year.

I guess it’s no big secret anymore that the publishing industry is undergoing a revolution that has us all in shock, awe, fear, or simple paralysis.

One of the components of this revolution is the e reader, as Tess talks about in her post.

At the end of the year, along with my agent, I made the decision to publish Screenwriting Tricks For Authors, the workbook I wrote based on my blog and the story structure articles I’ve posted here at Murderati, at the Kindle store.   It’s now up for sale here.

There were a million reasons.   Well, okay, not a million, I just always like the sound of that number, and I’m a Pisces and can’t count to save my life.

But some of the reasons are –

- I TRULY needed to get the information on my blog into a coherent order, and a blog is not the greatest format for what I am trying to convey.

- I’m being asked to teach a lot, these days, and I can’t possibly take the time anymore to print the workbook at Kinko’s for distribution to my students, and when Amazon started making Kindle books available to PC users, and is promising a Mac version imminently, that made Kindle publishing the easiest instant solution.   And a Kindle or PC version is far cheaper for students to buy than a hardcopy version, about a third of the cost.   That part was just a no-brainer.

- I am constantly adding to the info on my blog and with Kindle, you can republish a new version any time, instantly, without cost.   Now that is cool.

- It’s not huge money, but a LOT more in royalties, comparatively, than other options.

- Publishing on Kindle doesn’t tie up other publication rights – if I am offered a good book contract for the workbook, I can just take it.

- Peer pressure from Joe Konrath, who has a lot to say about Kindle and other e publishing, but you could start here.     

Really, this is a revolution, and while I’m not personally comfortable publishing a novel on Kindle, at least not yet, I am excited to stick at least a toe in the water by publishing this workbook.   Anyone can take the time and click through links on my blog and get a lot of the same info for free, but if you find what I’ve written on the subject is useful,  $9.99 is not such a huge chunk of change to put down to have the whole deal in coherent order.   Plus, you know, supporting an author whose information you are using is good karma.

So this is a New Year’s experiment, which I’ll keep everyone posted on.  So far the only drawback I've experienced is intense complaining from non-Kindle, non-PC (meaning Mac) readers who want the book downloadable or in hardcopy for them NOW.  

In the meantime I’ll keep blogging about craft, because God knows it’s exhausting – if not outright terrifying - trying to keep come up with posts on your personal life. 

So I’ve been teaching another online class these last two weeks.   NOT the greatest time for an online class, actually, because everyone is still so dazed from the holidays and just trying to get back in the swing of things.   Um… especially me.  Still, I am as always finding the teaching completely inspiring  – I love hearing other writers talk about their stories and characters and writing processes.   And new writers have all that, you know - hope.

The discussion so far has completely reinforced my belief that the best thing that you can do to help yourself with story structure is to look at and compare in depth 5-10 (ten being best!) stories – films, novels, and plays - that are structurally similar to yours.

The late and much-missed Blake Snyder said that all film stories break down into just ten patterns that he outlined in his Save The Cat! books.  Dramatist Georges Polti claimed there are Thirty-Six Dramatic Situations and outlined those in his classic book.

I think those books on the subject are truly useful – as I say often, I think you should read everything.  But I believe you also have to get much more specific than ten plots or even thirty-six.

(I also think it’s plainly lazy to use someone else’s analysis of a story pattern instead of identifying your own.  Relying on anyone else’s analysis, and that for sure includes mine, is not going to make you the writer you want to be.)

For example, in the class that I’m teaching now, without giving details of anyone’s plots, there is a reluctant witness story, a wartime romance story, an ensemble mystery plot, a mentor plot, a heroine in disguise plot.   And others.  

Each of those stories has a story pattern that you could force into one of ten general  overall patterns – I guess – but they also have unique qualities that would get lost in such a generalization.  And all of those stories could also be categorized in OTHER ways besides “reluctant witness” or “hero in disguise”.   

Harry Potter, for example, is what you could call a King Arthur story – the chosen one coming into his or her own (also see Star Wars, The Matrix…)  but it is told as a traditional mystery, with clues and red herrings and the three kids playing detectives.   It’s also got strong fairy tale elements.   So if you’re writing a story that combines those three (and more) types of stories, looking at examples of ANY of those types of stories is going to help you structure and brainstorm your own story.

If you find you’re writing a “reluctant witness” or "accidental witness" story, whether it’s a detective story, a sci-fi setting, a period piece, or a romance, it’s extremely useful to look at other stories you like that fall into that “reluctant witness” category – like Witness, North By Northwest, The Man Who Knew Too Much, Conspiracy Theory, Someone To Watch Over Me.

If you’re writing a mentor plot, you could take a look at Silence of the Lambs, The Karate Kid, Star Wars, The Empire Strikes Back, An Officer and a Gentleman, Dirty Dancing, all stories in completely different genres with strong mentor plot lines, with vastly different mentor types.

A Mysterious Stranger story has a very specific plotline, too:  a “fixer” character comes into the life of a main character, or characters, and turns it upside down – for the good, and the main character, not the Mysterious Stranger, is the one with the character arc  (look at Mary Poppins, Shane, Nanny McPhee, and the Jack Reacher books).

A Cinderella story, well, where do you even start?  Pretty Woman, Cinderella of course, Arthur, Rebecca,  Suspicion, Maid to Order (I think that's the one I mean), Slumdog Millionaire.

A deal with the devil story – The Firm, Silence of the Lambs, Damn Yankees, The Little Mermaid, Rosemary’s Baby, The Picture of Dorian Gray, Devil’s Advocate.

And you might violently disagree with some of my examples, or have a completely different designation for what kind of story some of the above are…

But that is exactly my point.  You have to create your own definitions of types of stories, and find your own examples to help you learn what works in those stories.   All of writing is about creating your own rules and believing in them.

So I guess that’s what I wanted to say today.   Identifying genres is not enough.   Identifying categories of stories is not enough.   What’s the kind of story you're writing – by your own definition?

When you start to get specific about that, that’s when your writing starts to get truly interesting.

So what kind of story ARE you writing?  Would love to hear some, and brainstorm some great examples.

Have a great holiday weekend, everyone!

- Alex

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Related posts:

What’s YOUR structure?

Meta Structure

Fairy Tale Structure

What is High Concept?